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Automating Content Actions in Uniweb

Uniweb uses content profiles to make dynamic content simple. The same elegant approach extends to automation through what we call "action profiles."

A Common Challenge Made Simple

Consider integrating a blog with newsletters. You want to:

  • Collect subscribers through forms on your site

  • Send relevant articles to subscribers regularly

  • Track engagement and adjust your strategy

Typically, this requires multiple tools and complex integration. With Uniweb, it's built in.

Action Profiles: Automation Made Natural

Just as articles are content profiles in Uniweb, automated tasks are action profiles that describe what should happen with your content. Each action profile defines:

  • What should happen (like sending a newsletter)

  • When it should happen (on schedule or trigger)

  • What content is involved (articles from folders or smart folders)

  • How it should be presented (templates and formatting)

Newsletter Integration in Practice

Here's how Uniweb makes newsletters work naturally with your content:

Content Organization

Use folders or smart folders to group articles exactly how you want:

  • "Latest Marketing Tips"

  • "Product Updates"

  • "Industry Insights"

Newsletter Action

Create an action profile that:

  • Selects articles from specified folders

  • Matches content with subscriber interests

  • Sends beautifully formatted newsletters

  • Tracks delivery and engagement

Schedule and Automation

Set when the action should run:

  • Weekly digests of new content

  • Monthly roundups of popular articles

  • Immediate alerts for important updates

The result? Your blog and newsletter work together automatically, maintaining engagement with your audience without complex technical setup.

Looking Ahead

Action profiles are another example of how Uniweb makes sophisticated web capabilities feel natural. By treating automation as content profiles, features like integrated newsletters become a seamless part of your content strategy.

Want to learn more about action profiles and automation in Uniweb? Visit our help center for detailed guides and examples.

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